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Research papers

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development
Author: Alberto Hernandez
June 15, 1990
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Citation

Hernandez, A. (1990a, June 15). New products and services delivery system in banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-products-and-services-delivery-system-in-banking